In 1932, the commercialization of mezcal began to the stores of Messrs. Andrés Paniagua and Francisco López, where packaged and bulk liquors were sold.

Little by little, the lineage and prestige of this drink are recognized by a developing national and international market. In the 1940s, knowing the mezcal production process and with the aim of giving a distinctive touch to their brand, they decided to add a larva (chinicuil) that lives in the lower part of the agave.

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